@GeofCox@climatejustice.social there’s a famous old quote; “half the money spent on advertising is wasted. The system only works because nobody can work out which half it is.” Thing is, these days with analytics you can tell exactly what works - and it’s way less than half, which is why IAB ad rates have fallen through the floor. The volume we see is desperation by publishers who now need 5-10 times as many cheap ads to make the same revenue.